Internet Marketing for Law Firm

Internet Marketing for Law Firm

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Internet Marketing for Law Firm

A Quick Guide to Internet Marketing for Law Firms

The Importance of Internet Marketing for Law Firms

Pew Research indicates that up to 74% of Americans use the internet on daily basis.  According to the same study, 81% of daily users use the internet to review products and services.  Internet marketing for law firms is essential to keep business going and maintain average incomes, and almost every law firm has a website available to public now.  

What are options for building a website?

You can either decide to hire a web designer or create your own website.  Internet marketing for law firms is the most important tool for lawyers today, and many choose to hire web designer in order to ensure quality and performance.  There are several method to find a web designer, and some of the options you have include

• Check your favorite websites and see who designed them.  Even if the websites don’t relate to your type of law or even the legal profession, the web designer can likely help with internet marketing for law firms.  

• Do an internet search for local web designers and meet with them in person

• Ask any people or lawyers you know if they have contacted a web designer in the past

The only problem with hiring a web designer for help with internet marketing for law firms is the cost.  Web designers can usually create websites that will appeal to a large amount of people, but there are other options for a lawyer with a limited budget as well.  

A lawyer may choose to create their own website and leave the format simple, but they can then place their firm and the website within a legal directory.  Because most legal directories contain thousands of grouped listings, a lawyer needing to advertise their services to a distinct group of clients in a specific area should consider using the marketing tools of laws.com.  Even if their website isn’t flashy, a lawyer can link their website with their profile on laws.com and expect results compared to having a well known and designed website.  

The website provides increased internet marketing for law firms with the following tools:

• Targeted Matching System

• Smart InText Advertising

• Highly Customizable Pages and Profiles

• Brands Recommendations

• Social Media Marketing Links

A lawyer may need to pay different fees depending on the type of advertising they choose from the website.  For example, for an immigration plan in the city of Phoenix, AZ, a lawyer may have to pay up to $144.00.  Or, for another example, a lawyer may have to pay only $56 for elder law services in Pittsburgh, PA.  Although different plans can range in price, the software is likely to significantly increase client interest in a particular firm.  

Should a Lawyer hire someone to monitor their website?

If you use the services for internet marketing for law firms provided by laws.com, you’ll have instant access to a unique and advanced type of monitoring software.  Normal monitoring software will usually do the following:

• track the number of visits and number of unique visitors

• determine how long the visits lasted and when the last visits occurred

• determine when authenticated visits occurred to the website

• establish rush hours for the website’s web traffic

• keep track of the domains and countries of visitors

• keep track of the most visited pages within the website

• indicate the type of browsers used to find the websites

• indicate the type of search engine used to find the website

• keep track of how many times your website was added to a bookmark

The algorithms used by laws.com can address the above issues, and they can do much more as well.  Laws.com is one of the only websites for internet marketing for law firms that uses both algorithms for the client and algorithms for the lawyer.  The marketing tool keeps track of a client’s searches as well as read articles and adjusts advertisements based on that client’s narrowing interest of services.  

This type of technology is usually referred to as “search engine optimization,” and some law firms will even hire professionals for the service.  Laws.com provides the service as part of the final fee, and the technology is much cheaper than hiring a specialist.  

What other tools can boost internet marketing for law firms?

All of the other techniques for internet marketing for law firms listed within this section are also supplied in part with the marketing tools of laws.com.  

In order to establish a base for potential clients and readers, you should keep a daily blog, or a least a blog that is updated frequently.  A lawyer who writes a blog will have the same people checking into their services and website on a regular basis, thus increasing the chance for service and the chance for referrals.  You may choose to link this blog to your profile on laws.com, as well to as many social media networks as possible.  

Even if you don’t have a blog, social media is one of the best tools you can use for internet marketing for law firms.  You can provide updates on Twitter and Facebook accounts, and your services may attract the attention of other firms or clients through LinkedIn as well.  

You can link your social media profiles to your profile on laws.com as well, and this strategy for internet marketing for law firms will likely bring more clients to your services.  You can filter in clients from your Facebook and Twitter accounts as well as people reading articles on laws.com, and each method will bring potential clients to your website.  

For a detailed article on boosting internet marketing for law firms, you should read the article, “Creating the Best Law Firm Website.”  The article will expand on tools for internet marketing for law firms that are discussed within this article.  

 

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